MARAMOJA Transport: Scaling Case Study: Navigating Growth & Transformation in the African Transport Sector

This case study explores the scaling journey of MARAMOJA, a Kenyan transport and logistics firm, with a focus on the key organisational strategies driving its growth. It highlights the company’s adaptive approach to navigating challenges in the African transport sector, offering insights into the operational and leadership factors that have helped fuel its expansion.

This is the first scaling case study report in a series produced by GrowthAfrica and Systemic Innovation under a FCDO-funded Research and Innovation Systems for Africa (RISA) Fund project to formalise and implement data strategies to support growth impact ventures and innovation ecosystem enablers in Kenya, Ethiopia, and Rwanda. This report is informed by the ScaleUp Scan, a diagnostics tool provided by our partners, ScaleUp Nation, a global scaling authority, which is on a mission to significantly increase the number of impact-oriented scale-ups, driving a meaningful change in the world.

Snapshot Summary
Founded in 2013, MARAMOJA initially began as a ride-hailing service in Nairobi. Over time, its offerings have evolved to include school transport and other SaaS products in the transport and logistics space. While the company’s current operations are focused on ride-hailing and school transport, it is preparing to launch MARAMOJA 3.0, a Mobility Marketplace that will further expand its offerings to include logistics, attractions, and rentals, driving its growth across Africa.

The firm’s app enables its customers to connect with curated drivers they know, like, or trust, either directly or through their network, while also allowing drivers to curate their customers through their customer base. MARAMOJA is currently focused on ride-hailing and school transport services, and is preparing to launch MARAMOJA 3.0, a Mobility Marketplace that will expand its offerings to include a wider range of transport and logistics solutions, such as taxi services, school transport, rentals and logistics, catering to both B2B and B2C markets.